What makes the Built for Better Academy different?
It’s not just another place to collect feel-good quotes or temporary motivation. This is a space rooted in science-backed methods, real-life coaching experience, and a deep understanding of how the mind, body, and nervous system work together to create lasting change.
It's where personal growth isn’t a buzzword, it’s the foundation. Here, transformation isn’t left to chance; it’s built into everything we do.
What makes the Built for Better Academy different?
It’s not just another place to collect feel-good quotes or temporary motivation. This is a space rooted in science-backed methods, real-life coaching experience, and a deep understanding of how the mind, body, and nervous system work together to create lasting change.
It's where personal growth isn’t a buzzword, it’s the foundation. Here, transformation isn’t left to chance; it’s built into everything we do.
What You Get Inside the
Built For Better Academy:
All Courses & Programs
Full access to every course and program, covering everything from mindset foundations to advanced personal growth techniques.
Frameworks, Methods & Concepts
Proven tools based on science, psychology, and lived experience to help you create real, lasting change.
Resources
Visualisations, meditations, journal prompts, and additional teachings to deepen your practice.
2 Community Calls per Month
Live coaching sessions where we dive into topics, work through challenges, and support each other in real-time.
Private Community Forum
A space to ask questions, share wins, stay accountable, and connect with like-minded people who get it.
Environment The Normalises Growth
Surround yourself with people who are doing the work, so it becomes your new normal.
What You Get Inside the
Built For Better Academy:
All Courses & Programs
Full access to every course and program, covering everything from mindset foundations to advanced personal growth techniques.
Frameworks, Methods & Concepts
Proven tools based on science, psychology, and lived experience to help you create real, lasting change.
Resources
Visualisations, meditations, journal prompts, and additional teachings to deepen your practice.
2 Community Calls per Month
Live coaching sessions where we dive into topics, work through challenges, and support each other in real-time.
Private Community Forum
A space to ask questions, share wins, stay accountable, and connect with like-minded people who get it.
Environment The Normalises Growth
Surround yourself with people who are doing the work, so it becomes your new normal.
Imagine waking up each day and you feel connected to yourself, clear on what matters, and confident in your decisions. Less stress, more purpose. Less overthinking, more living. This space is for the person who knows they want more, and is ready to claim it.
 This space is for people who are done waiting, wishing and hoping.
It's for you if resonate with any of the following:
The Person Who Wants To Heal
You're carrying emotional wounds, past trauma, or limiting beliefs that no longer serve you. You want to understand your subconscious mind, break free from old patterns, and find peace within yourself. You're ready to move beyond survival mode and into self-compassion, self-trust, and true emotional freedom.
The Person Who Wants More
You’re ambitious, driven, and have big goals. You know you're capable of creating an extraordinary life, but your mindset feels like it hasn't caught up to your aspirations. This isn’t about needing to be fixed, it’s about expanding your capacity to hold more success, alignment, and fulfilment without burning out. You want your mind, identity, and nervous system to support the bold, incredible life you're building.
The Person Who Wants Mental Strength & Resilience
You're tired of letting self-sabotage, perfectionism, and all-or-nothing thinking control your life. You want to build unshakable mental strength, emotional resilience, and the ability to face challenges head-on without losing yourself in the process. You’re ready to stop playing small and start living fully, with courage and clarity.
Imagine waking up each day and you feel connected to yourself, clear on what matters, and confident in your decisions. Less stress, more purpose. Less overthinking, more living. This space is for the person who knows they want more, and is ready to claim it.
 This space is for people who are done waiting, wishing and hoping.
It's for you if resonate with any of the following:
The Person Who Wants To Heal
You're carrying emotional wounds, past trauma, or limiting beliefs that no longer serve you. You want to understand your subconscious mind, break free from old patterns, and find peace within yourself. You're ready to move beyond survival mode and into self-compassion, self-trust, and true emotional freedom.
The Person Who Wants More
You’re ambitious, driven, and have big goals. You know you're capable of creating an extraordinary life, but your mindset feels like it hasn't caught up to your aspirations. This isn’t about needing to be fixed, it’s about expanding your capacity to hold more success, alignment, and fulfilment without burning out. You want your mind, identity, and nervous system to support the bold, incredible life you're building.
The Person Who Wants Mental Strength & Resilience
You're tired of letting self-sabotage, perfectionism, and all-or-nothing thinking control your life. You want to build unshakable mental strength, emotional resilience, and the ability to face challenges head-on without losing yourself in the process. You’re ready to stop playing small and start living fully, with courage and clarity.
Struggles You Might Relate To:
 You feel like you’ve lost yourself in the chaos of work, parenting, or life responsibilities.
You set big goals but constantly second-guess yourself, leading to procrastination or burnout.
You overthink everything—decisions, conversations, and whether you're doing enough.
Your relationships feel off—you either people-please, shut down, or avoid conflict altogether.
You struggle to follow through, always waiting for the “perfect time” to take action.
You keep hitting the same mental roadblocks, no matter how much you want to change.
You’re exhausted from carrying the weight of stress, self-doubt, and feeling like you’re behind.
You doubt your ability to create real change, wondering if you’re destined to always feel this way.
You’ve read the books, listened to the podcasts, but nothing seems to stick long-term.
Inside the Built for Better Academy, you’ll find the tools, support, and guidance to move beyond these patterns, build resilience, and create lasting change.
Struggles You Might Relate To:
- You feel like you’ve lost yourself in the chaos of work, parenting, or life responsibilities.
- You set big goals but constantly second-guess yourself, leading to procrastination or burnout.
-  You overthink everything—decisions, conversations, and whether you're doing enough.
-  Your relationships feel off—you either people-please, shut down, or avoid conflict altogether.
-  You struggle to follow through, always waiting for the “perfect time” to take action.
- Â You keep hitting the same mental roadblocks, no matter how much you want to change.
-  You’re exhausted from carrying the weight of stress, self-doubt, and feeling like you’re behind.
-  You’ve read the books, listened to the podcasts, but nothing seems to stick long-term.
Inside the Built for Better Academy, you’ll find the tools, support, and guidance to move beyond these patterns, build resilience, and create lasting change.
Transformations You Can Expect
As a Parent: You show up with patience and presence, not snapping out of stress or feeling like you're running on empty. You feel confident in your role, knowing that your kids are learning emotional resilience just by watching you lead with calm and clarity.
As a Partner: You communicate with honesty and compassion, without shutting down or blowing up when things get tough. You feel secure in yourself, which means you don’t rely on your partner to fill the gaps you’ve now filled within.Â
As a Owner or Professional: You make bold decisions without second-guessing every move. Imposter syndrome doesn’t hold you back because you’ve built an unshakable belief in your own capability. You stop hustling for worth and start leading with purpose and confidence.Â
As a Woman: You reclaim your identity beyond roles, expectations, and external validation. You feel grounded in who you are, unapologetically owning your space, your voice, and your life. No more shrinking. No more questioning your worth. Just you, fully connected to your power.Â
Transformations You Can Expect
As a Parent: You show up with patience and presence, not snapping out of stress or feeling like you're running on empty. You feel confident in your role, knowing that your kids are learning emotional resilience just by watching you lead with calm and clarity.
As a Partner: You communicate with honesty and compassion, without shutting down or blowing up when things get tough. You feel secure in yourself, which means you don’t rely on your partner to fill the gaps you’ve now filled within.Â
As a Owner or Professional: You make bold decisions without second-guessing every move. Imposter syndrome doesn’t hold you back because you’ve built an unshakable belief in your own capability. You stop hustling for worth and start leading with purpose and confidence.Â
As a Woman: You reclaim your identity beyond roles, expectations, and external validation. You feel grounded in who you are, unapologetically owning your space, your voice, and your life. No more shrinking. No more questioning your worth. Just you, fully connected to your power.Â
You'll go from someone whose mind, brain, and nervous system have been capping their growth, to someone who's out there doing everything they've ever dreamed of and more importantly, feeling bloody good while doing it.
Â
Feeling stuck → Knowing exactly how to move forward.
 Letting stress & fear control you → Handling anything with confidence.
 Worrying what people think → Backing yourself fully.
 Being held back by old patterns → Breaking cycles for good.
 Living on autopilot → Feeling connected—to yourself, your goals, and your life.
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Imagine waking up each day and thinking, 'Holy heck, I am proud of the person I am and the person I continue to become.'Â That's the transformation waiting for you here.
You'll go from:Â
Feeling stuck → Knowing exactly how to move forward.
Letting stress & fear control you → Handling anything with confidence.
Worrying what people think → Backing yourself fully.
Being held back by old patterns → Breaking cycles for good.
Living on autopilot → Feeling connected—to yourself, your goals, and your life.
Imagine waking up each day and thinking, 'Holy heck, I am proud of the person I am and the person I continue to become.'Â
That's the transformation waiting for you here.
Meet Your Coach - AshÂ
Â
I’m Ash. Mindset coach, psychology student, former police officer, and someone who’s walked through the fire of transformation myself. I don’t just teach this work—I’ve lived it, breathed it, and committed my life to understanding the human mind and helping others break free from the patterns keeping them stuck.
At 23, I joined the police force, where I spent four years seeing firsthand how stress, trauma, and unresolved emotions shape people’s lives. I saw what happens when people don’t have the tools to regulate their nervous system, process their emotions, or challenge the beliefs that hold them back. It was in that role that I realized my true passion—helping people change their lives from the inside out.
After leaving the police, I transitioned into coaching, spending the last five years guiding people through deep mindset work. Now, as a psychology student, I bring together science-backed methods, real-world experience, and a no-BS approach to personal growth. My philosophy? True transformation happens when you’re willing to do the work and not just think about it, not just consume more information, but actually apply it. That’s where change happens.
I’m not here to sugarcoat things or give you feel-good affirmations that don’t lead to real results. I believe in radical self-awareness, self-responsibility, and the kind of deep mindset work that actually shifts how you think, feel, and show up in your life. I’ll call you forward with love, hold space for the deep moments, and give you the tools to become the person you know you’re capable of being.
This isn’t about becoming someone new. It’s about stripping back the conditioning, fear, and doubt so you can reconnect with who you’ve been all along. If you’re ready for that, you’re in the right place.
Meet You Coach - AshÂ
Â
I’m Ash. Mindset coach, psychology student, former police officer, and someone who’s walked through the fire of transformation myself. I don’t just teach this work—I’ve lived it, breathed it, and committed my life to understanding the human mind and helping others break free from the patterns keeping them stuck.
At 23, I joined the police force, where I spent four years seeing firsthand how stress, trauma, and unresolved emotions shape people’s lives. I saw what happens when people don’t have the tools to regulate their nervous system, process their emotions, or challenge the beliefs that hold them back. It was in that role that I realized my true passion—helping people change their lives from the inside out.
After leaving the police, I transitioned into coaching, spending the last five years guiding people through deep mindset work. Now, as a psychology student, I bring together science-backed methods, real-world experience, and a no-BS approach to personal growth. My philosophy? True transformation happens when you’re willing to do the work and not just think about it, not just consume more information, but actually apply it. That’s where change happens.
I’m not here to sugarcoat things or give you feel-good affirmations that don’t lead to real results. I believe in radical self-awareness, self-responsibility, and the kind of deep mindset work that actually shifts how you think, feel, and show up in your life. I’ll call you forward with love, hold space for the deep moments, and give you the tools to become the person you know you’re capable of being.
This isn’t about becoming someone new. It’s about stripping back the conditioning, fear, and doubt so you can reconnect with who you’ve been all along. If you’re ready for that, you’re in the right place.
You Can Join For:Â
3 Months
6 Months
12 Months
Use Code 'QUIZ15' TO GET 15% off. This is valid for any timeframe and any payment plan option.Â
This isn’t just an investment in a program—it’s an investment in yourself, your growth, and the person you’re becoming.
Â
 Ready To Join?
Inclusions:
Fortnightly group calls
Access to ALL courses
Access to ALL resources
B4B community forum
$55 p/w
Sign Up NowIf you’re done with surface-level growth and ready to create real, lasting change, apply now. This is the space where transformation happens—not just for a season, but for life.Â
You Can Join For:Â
3 Months
6 Months
12 Months
This isn’t just an investment in a program—it’s an investment in yourself, your growth, and the person you’re becoming.Â
 Ready To Join?
Level 1 Inclusions:
Fortnightly group calls
Access to ALL courses
Access to ALL resources
B4B community forum
$55 p/w
Sign Up NowIf you’re done with surface-level growth and ready to create real, lasting change, apply now. This is the space where transformation happens—not just for a season, but for life.Â
Who is the Built for Better Academy for?
This space is for anyone ready to commit to personal growth, whether you're a parent, business owner, professional, or someone seeking more from life. If you’re tired of feeling stuck and want tools to create lasting change, this is for you.
What if I’m new to mindset work?
Perfect. You don’t need any prior experience, just a willingness to show up and do the work. The community includes foundational resources to guide you every step of the way.
How much time do I need to commit each week?
This space is designed to fit into busy lives, but growth requires intention. You can commit as much or as little time as you choose, but the more you show up, the more you’ll get out of it. If you dedicate time to watch the programs and courses, attend the live calls, and actively participate in the community, you'll create the results you desire. You grow as much as you’re willing to put in. It won’t consume your life. I’m a mum, business owner, and uni student, so I get how crazy life can be but it will require your time, energy, and commitment if you want lasting change.
What if I can’t attend the live academy calls?
No worries! All calls are recorded, so you can catch up anytime. Plus, you can submit questions in advance if you can't join live. They will be 2 x per month and i will mix up the times / days across these calls to try make it as easy as possible for you to make it live.
What makes this different from other mindset programs?
This isn’t just about motivation or quick fixes. It’s a space grounded in science-backed methods, real-life coaching experience, and practical tools that create real change. Plus, it’s a community where growth is normalised and supported.
Different people benefit from different things, and this space is for those who appreciate a down-to-earth style, don’t mind a bit of swearing, and want to be called forward with love. I create spaces where you can safely explore the deeper moments without being re-traumatised!
You will also be supported by someone with not just immense personal and life experience but also a commitment to constant learning and growth in this field. I run my spaces in a way that fosters the deepest level of safety while staying authentic to who I am. If you vibe with me, you’ll vibe with this space.
Is this space only for women?
While the community often attracts women, it's open to anyone ready to do the work and committed to personal growth.
How do I know if I’m ready?
If you're even asking this, you probably are. Readiness isn’t about feeling 100% confident, it’s about being willing to show up, even if it feels uncomfortable. Growth starts when you decide to start.
Can I cancel my membership anytime?
Since this is a space with a set commitment (3, 6, or 12 months), cancellations aren’t available mid-term. This is to encourage full commitment to your growth journey.
What if I have more questions?
Reach out anytime! I’m happy to answer your questions and help you decide if this space is the right fit for you.
What programs are included?
Ash offers different courses and programs throughout the year, and as a member, you'll be the first to find out about them and get immediate access. Just know you'll be learning a lot but in a way that feels digestible and easy to understand. Ash is known for delivering complex topics in a way that’s simple, actionable, and designed to create real change.
The first program inside the membership will be The Identity Shift Formula – this is where you will dive into really understanding your mind, discovering your subconscious beliefs and blocks and learning how to really shift the way you think and see yourself to match the version of you that achieves what they want.
Who is the Built for Better Academy for?
This space is for anyone ready to commit to personal growth, whether you're a parent, business owner, professional, or someone seeking more from life. If you’re tired of feeling stuck and want tools to create lasting change, this is for you.
What if I’m new to mindset work?
Perfect. You don’t need any prior experience, just a willingness to show up and do the work. The community includes foundational resources to guide you every step of the way.
How much time do I need to commit each week?
This space is designed to fit into busy lives, but growth requires intention. You can commit as much or as little time as you choose, but the more you show up, the more you’ll get out of it. If you dedicate time to watch the programs and courses, attend the live calls, and actively participate in the community, you'll create the results you desire. You grow as much as you’re willing to put in. It won’t consume your life. I’m a mum, business owner, and uni student, so I get how crazy life can be but it will require your time, energy, and commitment if you want lasting change.
What if I can’t attend the live academy calls?
No worries! All calls are recorded, so you can catch up anytime. Plus, you can submit questions in advance if you can't join live. They will be 2 x per month and i will mix up the times / days across these calls to try make it as easy as possible for you to make it live.
What makes this different from other mindset programs?
This isn’t just about motivation or quick fixes. It’s a space grounded in science-backed methods, real-life coaching experience, and practical tools that create real change. Plus, it’s a community where growth is normalised and supported.
Different people benefit from different things, and this space is for those who appreciate a down-to-earth style, don’t mind a bit of swearing, and want to be called forward with love. I create spaces where you can safely explore the deeper moments without being re-traumatised!
You will also be supported by someone with not just immense personal and life experience but also a commitment to constant learning and growth in this field. I run my spaces in a way that fosters the deepest level of safety while staying authentic to who I am. If you vibe with me, you’ll vibe with this space.
Is this space only for women?
While the community often attracts women, it's open to anyone ready to do the work and committed to personal growth.
How do I know if I’m ready?
If you're even asking this, you probably are. Readiness isn’t about feeling 100% confident, it’s about being willing to show up, even if it feels uncomfortable. Growth starts when you decide to start.
Can I cancel my membership anytime?
Since this is a space with a set commitment (3, 6, or 12 months), cancellations aren’t available mid-term. This is to encourage full commitment to your growth journey.
What if I have more questions?
Reach out anytime! I’m happy to answer your questions and help you decide if this space is the right fit for you.
What programs are included?
Ash offers different courses and programs throughout the year, and as a member, you'll be the first to find out about them and get immediate access. Just know you'll be learning a lot but in a way that feels digestible and easy to understand. Ash is known for delivering complex topics in a way that’s simple, actionable, and designed to create real change.
The first program inside the membership will be The Identity Shift Formula – this is where you will dive into really understanding your mind, discovering your subconscious beliefs and blocks and learning how to really shift the way you think and see yourself to match the version of you that achieves what they want.