Your Identity Shapes Your Life.
It's Time to Take Control.
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Your identity is shaped by years of conditioning, experiences, and beliefs. It dictates what you believe is possible, what you think you’re capable of, and the actions you take (or don’t take). When your identity and beliefs don’t match the version of you that you want to be, you experience:
✦ Self-sabotage that keeps you from following through on what you say you want.
✦ Procrastination that delays the life-changing moves you know you should be making.
✦ Constant self-doubt that makes you question if you’re really capable of achieving more.
✦ Comparison that leaves you feeling behind, even when you’re making progress.
✦ A deep-seated belief that you aren’t enough, no matter how much you accomplish.
✦ Struggling to believe that those big goals you dream of are actually within reach.
✦ People-pleasing, weak boundaries, and burnout from trying to be everything for everyone but yourself.
This program isn’t just about mindset shifts - it’s about identity evolution.
Who This Is For (and Not For)
This program is for you whether you have huge, wild goals or simply want to feel more confident, authentic, and free in your daily life.
It’s not just about achieving goals (although it can be). It’s also about how you want to feel in your life, to experience freedom, peace, contentment, and self-trust.
It will be perfect for you if:Â
✔ You’re emotionally aware but still stuck in the same loops

✔ You’ve done the surface work but haven’t shifted the root systems
✔ You want a grounded, psychology-based path - not mindset fluff
✔ You’re ready to take responsibility, not stay in the “why am I like this?” loop
✔ You want to feel like you again - steady, clear, and in charge of your reactions
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This might not be for you if:
You’re looking for a quick fix or someone to save you
You aren’t ready to get honest with yourself (gently, but deeply)
You want hype, not depth
What’s Included:
 ✔ Lifetime access to 8 core modules inside a private learning portal

✔ In-depth workbooks and tools for integration

✔ Self-paced structure - go as fast or as slow as you need
✔ One-time payment of $399 (payment plan option available)
What You’ll Walk Away With:
This isn’t about learning a bunch of theory you forget in a week.
This is about rewiring the way you relate to yourself, so that change stops being something you chase, and starts being something you create.
By the end of this program, you’ll be able to:
 ✔ Understand the real reasons you’ve been stuck (and why motivation was never the issue)
âś” Recognise your emotional triggers and patterns in real-time, and actually shift them
âś” Stop living from old survival strategies and start showing up as your real self
âś” Rebuild your identity from the inside out, without needing to fix or perform
âś” Make change feel safe - in your body, not just your mind
The Program Breakdown
8 Weeks. One powerful shift.
Week 1: The Mindset Gap
Understand why your brain resists change, and why it’s not your fault. You’ll learn how safety and sameness keep you stuck (even when you’re craving growth).
Week 2: Subconscious Programming
Uncover the hidden beliefs running your life. We’ll break down how your identity was formed, and how to start rewriting it.
Week 3: Triggers & Patterns
Start seeing your reactions as signals, not flaws. You’ll learn how emotional loops form, and how to catch them in real time.
Week 4: Childhood & Identity
Trace your patterns back to their roots. This week helps you understand how your early environment shaped your nervous system, beliefs, and self-concept.
Week 5: Concept of Self
What if the way you see yourself isn’t who you are, but who you learned to be? You’ll start separating from outdated versions of you, and building a new one with intention.
Week 6: Pattern Disruption
This is where change gets real. You’ll learn how to pause, interrupt, and choose a new response in the moments that matter.
Week 7: Future Self Embodiment
We bring your growth into action. You’ll create anchors and routines that align with the person you’re becoming, not just the one you’ve been.
Week 8: Integration & Expansion
No more consuming just to feel productive. This week is about embodying the shift, making it sustainable, and knowing what to do when resistance shows up.
 Join The Identity Shift Framework
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This is your time. The version of you that has what you want already exists—you just have to close the gap and step into it.
Join today for as little as $40 per week
🚀 Enrolment is now open 🚀
Are you ready to shift?
Upgrade to the Built For Better Academy
Want even more support, accountability, and access to every program inside Built for Better? Upgrade to the Built for Better Academy and unlock:
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🔥 All current & future programs
(including The Identity Shift Framework)
🌎 A private community forum for connection & support
đź“ž Fortnightly community calls with Ash for coaching & deep dives
đź“š Additional resources to take your transformation even further
 🚀 Direct coaching & guidance to help you implement what you learn
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The Identity Shift Framework is powerful on its own, but inside the Academy, you’ll have continued support, access to deeper transformation, and a community that truly gets it.
Want to go all in? Upgrade to Built for Better Academy at checkout!
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Join The Academy